Twinkies. Cupcakes. Donettes ...
Our story begins in 1919. That’s when the world was introduced to what you now know as the Hostess® CupCake. It’s perhaps the first and most significant moment in the history of snack cakes. Just ask your great grandpappy. He was there.
Six years later, Continental Baking wanted to add a line of cakes to sell alongside a hot little item they were making called Wonder® bread. This new line of sweet treats became known as Hostess. And a brand was born.
Continental hit the sponge cake gold mine in 1930 when Jimmy Dewar invented Twinkies®. At two for a nickel, popularity skyrocketed and it soon became Hostess’ best-selling snack cake. Twinkies have since become an American icon. Half a billion are made each year. That’s a lot of creme filling!